Sunday, 8 June 2008

Competition closes with more than 600 entries

The Design Lab competition is now closed. More than 600 iGeneration-design entries have been sent in from students in 42 countries.

For Design Lab’s sixth edition, Electrolux invited undergraduate and graduate industrial design students to create tomorrow’s home appliances for the Internet generation. Submissions should be for 2-3 years into the future and address food storage, cooking, and/or washing.

An Electrolux jury is now evaluating which entries will make it to the final on October 9 in Zurich.

The main criteria are the originality of the concept, loyalty to Electrolux brand values, the creativeness of the design, consumer insight, and the degree to which the concept reflects such iGeneration core interests and concerns as mobility, convenience, time, materials, personalization, entertaining, technology, and sustainability.

“The entries we’ve received are high-quality and very innovative,” says Henrik Otto, Head of Global Design at Electrolux. “It won’t be an easy task selecting the top finalists.”

Eight finalists will be invited to participate in the final event on October 9 in Zurich, where an international jury of designers and experts will review the finalist entries and select a winner.