Thursday, 24 July 2008

Dirty clothes? Messy roommates? Small apartment? Boring toast?

The nine finalists in this year's competition have been announced. Concepts range from a better thing to fling your clothes on to a toaster that prints images on your bread. All were designed to meet the needs of the iGeneration -- brand-conscious, busy young professionals.

“We received daring ideas and solutions,” says Henrik Otto, Senior Vice President of Global Design at Electrolux.

The nine finalists, who will be invited to the finals in Zurich in October, are:
• Sook: the social networking recipe generator with electronic tongue, by Adam Brodowski, Savannah College of Art and Design, USA.
• Coox: the rollaway cooking table, by Antoine Lebrun, L'Ecole de Design Nantes Atlantique, France.
• E-bag: the kinetic energy-powered cooler bag, by Apore Püspöki, Moholy-Nagy University of Arts and Design, Budapest, Hungary.
• Stratosphere: the sanitizing clothes rack/valet, by Atilla Sáfráni, Moholy-Nagy University of Arts and Design, Budapest, Hungary.
• iBasket: the Wi-Fi-connected clothes hamper and washing machine, by Guopeng Liang, Tongji University, China.
• Vesta: the foldaway cooktop with RFID scanner, by Matthias Pinkert, HTW Dresden (FH) University of Applied Sciences, Germany.
• Drawer Kitchen: the desk-drawer hotplate and fridge, by Nojae Park, Chiba University, Japan.
• Flatshare: the modular fridge solution for shared living spaces, by Stefan Buchberger, University of Applied Arts, Vienna, Austria.
• Scan Toaster: the USB toaster that prints news, weather and snapshots onto slices of toast, by Sung Bae Chang, Sejong University, South Korea.

Sunday, 8 June 2008

Competition closes with more than 600 entries

The Design Lab competition is now closed. More than 600 iGeneration-design entries have been sent in from students in 42 countries.

For Design Lab’s sixth edition, Electrolux invited undergraduate and graduate industrial design students to create tomorrow’s home appliances for the Internet generation. Submissions should be for 2-3 years into the future and address food storage, cooking, and/or washing.

An Electrolux jury is now evaluating which entries will make it to the final on October 9 in Zurich.

The main criteria are the originality of the concept, loyalty to Electrolux brand values, the creativeness of the design, consumer insight, and the degree to which the concept reflects such iGeneration core interests and concerns as mobility, convenience, time, materials, personalization, entertaining, technology, and sustainability.

“The entries we’ve received are high-quality and very innovative,” says Henrik Otto, Head of Global Design at Electrolux. “It won’t be an easy task selecting the top finalists.”

Eight finalists will be invited to participate in the final event on October 9 in Zurich, where an international jury of designers and experts will review the finalist entries and select a winner.

Thursday, 22 May 2008

Last chance to enter the Electrolux Design Lab 2008 competition!

Electrolux Design Lab has led directly to jobs and business opportunities in the design field for many of the contestants over the years. For example, three finalists are currently employed in one of Electrolux’ Global Design centers. Others have gone on to found successful design businesses of their own.

If you’ve got a good idea for an appliance for the Internet generation, there’s still time to the 2008 competition. All you need to do is briefly explain your idea and the research behind it, supply images and submit it all in pdf format on or before the May 30 deadline.

Who knows, you could wind up having a life-changing experience!

Thursday, 7 February 2008

Welcome to the Design Lab 2008 blog

Electrolux is once again inviting industrial design students around the world to create tomorrow’s home appliances in its annual Design Lab competition. This is the sixth edition of the annual contest and the theme is Appliances for the Internet Generation.

The Internet generation comprises brand-conscious, busy young professionals who are independent, concerned about the environment, and whose lives are intertwined with technology and social networks. This year’s submissions should be for 2-3 years into the future and address food storage, cooking, and/or washing.

“We are looking for daring ideas and solutions,” says Henrik Otto, Head of Global Design at Electrolux. “Entries should reflect the iGeneration’s core interests and concerns like mobility, convenience, time, materials, personalization, entertaining, technology, and sustainability.”

We’ll be updating this blog regularly with progress reports on the contest, interviews with past winners, as well as links to news and feature articles relevant to this year’s theme.

Details about the competition, including how to enter, can be found at The deadline for entries is May 30.

About Design Lab
Since 2003, thousands of design students have participated in the Electrolux Design Lab competition, which culminates in a different city every year at an international press event. Previous venues include Paris, Barcelona, Stockholm, New York, and Budapest.

Last year’s competition “Green designs for 2020” was won by Levente Szabó from Moholy-Nagy University of Art & Design, Hungary, with E-wash, a compact washing machine that uses soap nuts instead of detergent.

The Design Lab 2008 has a First Prize of 5,000 Euro and a six-month internship at one of Electrolux’s global design centers. The second prize is 3,000 Euro and third prize 2,000 Euro. An international jury will judge the entries based on intuitive design, innovation, and consumer insight.

Entries must be submitted by May 30, 2008 via the website. A limited number of finalists will be chosen by the end of June and invited to Zurich to make a final presentation to the jury on October 8 & 9 where the winner will be announced and the prizes awarded.

For more information about the competition, high-resolution photos of previous finalists and their concepts, broadcast quality b-roll, and to watch videos from last year’s competition on Design Lab TV, visit

Media inquiries contact: Ulrich Gartner, +46 8 738 6396,